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Gallop & Gallop
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 ABOUT GALLOP & GALLOP
Gallop & Gallop
www.gallop.ca
 
Business Profile
 
Gallop & Gallop is one of Canada's best-known advertising media services companies, with more than 25,000 displays. Gallop's out-of-home advertising presence includes Flashmedia and Floormedia, Tunnel Landmarks and Icemedia, in 20 cities across Canada. Markets include Toronto, Montreal, Vancouver, Ottawa/Hull, Hamilton, Winnipeg, Calgary and Edmonton. Gallop's head office is located in Toronto with branch offices in a number of cities. The company employs about 60 people.
 
 
Business History
 
Founded in 1983 by Peter and Marie-Paul Gallop, Gallop & Gallop has from its inception striven to differentiate itself from other media services providers through a commitment to quality and innovative thinking. Peter Gallop, the company's Chief Executive Officer, developed the Outdoor Gross Rating Point (GRP) system and the Gallop Reach/Frequency Math Model, both of which are now industry standards for O-O-H media in many countries. In the USA they are simply referred to as the Gallop Math Models. Peter has been directly responsible for many product innovations which have revolutionized Outdoor advertising in North America. He is a Director of COMB, the Canadian Outdoor Measurement Bureau, and Chair of the New Out-Of-Home Media Expansion Committee.
 
 
Mission
 
We understand the demands of reaching consumers, effectively, efficiently, responsibly and with impact. Our solutions and unique environments combined with our media and merchandising assets allow advertisers to connect with audiences as they go about their day.

At Gallop & Gallop our mission is to contribute to the success of our clients through a commitment to excellence and service.
 
 
Promise
 
Innovative. Strategic. Connected. These values are the foundation that supports the promise to our clients : To provide solutions that connect, engage and effectively reach on the move consumers at street level and in environments that are part of their daily lifestyle.

With proven results and passion to think outside the box, we are committed to creating value and contributing to the success of our clients.
 
 
Products
 
  • Flashmedia Street-Level Poster
  • Floormedia
  • Icemedia
  • Tunnelmedia
  • Merchandising
 


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This page was last updated on November 2, 2007