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 ABOUT MAPLE LEAF FOODS |
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| Business Profile |
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Passionate People; passionate about food. The essence of Maple Leaf Foods is captured in this one thought. Passionate people don't care a little; they care a lot! We understand that food is an expression of creativity, caring and a source for inspiration. It's the link that binds families, celebration and culture. Our passion guides the creation of new and exciting products to fit your individual needs and lifestyle.
There's a broad spectrum of tastes and preferences when it comes to food. People like you tell us they want products that save time, taste great and provide good nutrition. At Maple Leaf Foods, we don't just talk about things - we make things happen! We search the world looking for great food ideas to expand your product choices. After more than a century in business, we know that our success is achieved through customer satisfaction, which flows mainly from high-quality products.
A Canadian-based company, Maple Leaf Foods employs over 22,500 people worldwide at our operations across Canada, in the United States, Europe and Asia. As a leading global food processing company, we focus on every detail of our products to get them just right for you. A publicly traded company, Maple Leaf Foods' common shares trade on the Toronto Stock Exchange under the symbol "MFI".
The Maple Leaf brand first appeared more than 100 years ago. Over the years, the company evolved and grew through a number of mergers and acquisitions. In 1990, Maple Leaf Mills Limited and Canada Packers Inc. merged to form Maple Leaf Foods. In 1995, McCain Capital Corporation and the Ontario Teachers' Pension Plan Board acquired controlling interest in the company.
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| Business History |
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The Maple Leaf Foods we know today, was created in 1995 when McCain Capital Corporation and the Ontario Teachers Pension Plan Board acquired controlling interest in the company from Hillsdown Holdings plc. Maple Leaf Foods Inc., Canada's largest food processor, was amalgamated in 1991 through the merger of two diversified Canadian food companies, Maple Leaf Mills Limited and Canada Packers Inc.
Maple Leaf Mills Limited was officially formed in 1961 from the amalgamation of the Maple Leaf Milling Company Limited, Toronto Elevators Limited and Purity Flour Mills Limited. However, its origins can be traced to Grantham Mills, built in 1836 in St. Catherines, Ontario. Maple Leaf Mills Limited grew to be a prominent force in the production and distribution of flour-based products in Canada.
The Canada Bread Company Limited , which is 88 per cent owned by Maple Leaf Foods, was founded in 1911 with the amalgamation of five separate companies. In its 89 year history Canada Bread Company, Limited has grown to be an important Canadian and international manufacturer of value-added Flour-based products.
Canada Packers Inc, was formed in 1927 in Toronto, Ontario through the amalgamation of the Harris Abbatoir Company, Gunns Limited and the William Davies Company - Canada's oldest meat packing company founded in the 1860s. The architect of this merger was J. Stanley McLean, Secretary-Treasurer of the Harris Abbatoir Company, who became the first president of Canada Packers Limited, a post he held for 30 years. Canada Packers Inc. dominated the meat processing industry and was a leading researcher, processor and marketer of a wide range of meat and agri products in Canada and abroad.
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| Vision |
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| Maple Leaf is an organization of passionate people, who are passionate about food. Our vision is to become a globally admired value-added meat, meals and bakery company. We believe this will be reflected through our people, our discipline, our products, our brands, our innovation, and ultimately our performance. |
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| Values |
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The company is guided by its Core 7 Strategic Principles which guide our business decisions: Add value for our customers; Add value to our products; Invest in leading marketing shares; Build our brands; Innovate; Drive costs out; and, Diversify globally.
Passionate People; passionate about food. Simple words; powerful insight!
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| Culture |
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“At Maple Leaf, we feel as a team, we can prove over and over again that extraordinary people who are totally passionate about what they do in this business around the world, can build a winning company, by out-performing the competition and substantially reward all those
who share our passion.” -Michael H. McCain, President & CEO
Maple Leaf has a high-performance, entrepreneurial culture with passionate people who drive for results and love to win Our culture is built on 2 elements: Leadership and Six Sigma. We believe leaders are built, not born. Through the “Leadership Edge”, we invest in our people and empower them become leaders. Six Sigma provides our continuous improvement discipline to never accept status quo and systematically approach challenges and search for ways to do it better.
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| Growth |
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Maple Leaf Foods is leveraging our size and preparing for growth by standardizing systems and building a shared service organization. This initiative is called Common Ground.
Common Ground is one of the most complex and important projects for Maple Leaf Foods. This initiative will change how we conduct business and provide essential services to the organization.
Upon completion, people will be able to leverage the new relationships, shared knowledge and refined process for growth and acquisitions. Start with aligning systems across the company and then move to creating shared services for Maple Leaf Foods
Timeline: 2006-2009
A simplified organizational structure
Maple Leaf is moving to a streamlined business model focused on branded, value added Products
A focused value chain
Maple Leaf will now produce fresh meat as raw material supply for our own value added meat and meals business
All pork will be processed in one super efficient plant in Brandon, Manitoba
Significant cost reduction
We will continue to establish a high efficiency, low cost manufacturing network
A heightened consumer orientation
We are significantly increasing investment in innovation and brands
We are drive top line growth in value-added meat and meals through building leadership in emerging categories
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| Products |
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We're proud of our flagship brands - Maple Leaf®, Schneiders® and Dempster's® - and our strong regional brands. Whether you're looking for fast and easy meals or are keenly interested in healthy eating and nutrition, our innovative products are sure to please.
Meat Products Group
The Company's focus is on growing its value-added fresh and further processed meat and meals businesses and is aligning its value chain operations to support this new strategy.
With the reorganization of Maple Leaf's protein value chain operations, the Fresh Meats division (formerly Maple Leaf Fresh Foods) and international operations (formerly Maple Leaf Global Foods) have been integrated into Maple Leaf Consumer Foods.
Maple Leaf Consumer Foods is Canada’s leading national consumer foods company. Supported by its leading flagship brands – Maple Leaf® and Schneiders® – and a family of strong regional brands, Maple Leaf Consumer Foods is Canada’s leading producer of premium quality value-added fresh and further processed meat and meal products.
Through its international sales offices, Maple Leaf exports quality food products to consumers worldwide, with particular strength in the Pacific Rim. Imported products are sold to food service distributors, wholesalers and supermarkets. The Company has international sales offices engaged in trading, sales and marketing in Canada, Hong Kong, Japan, Korea, Mexico and the U.S.
Bakery Products Group
Canada Bread Company, Limited is a leading manufacturer and marketer of value-added and nutritious fresh bakery products, including white, whole wheat and whole grain bread, rolls, bagels, and artisan breads, and fresh pasta and sauces. The Company is also a large manufacturer of frozen unbaked, partially baked and fully-baked breads, rolls and bagels, serving retail in-store bakery and foodservice customers.
Canada Bread employs more than 8,700 people in Canada, the United States and the United Kingdom. The Company is 88.0% owned by Maple Leaf Foods Inc. and its common shares are listed on the Toronto Stock Exchange under the symbol CBY.
Agribusiness Group
The Agribusiness Group comprises Maple Leaf's hog production (Maple Leaf Agri-Farms), and rendering operations (Rothsay).
Maple Leaf Agri-Farms
Maple Leaf Agri-Farms is the hog management operation of Maple Leaf Foods and is a critical component of the Company’s protein value chain, which is being aligned to meet the needs and specifications of Maple Leaf’s valued-added fresh and further processed meats businesses.
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This page was last updated on March 31, 2008
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