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Business History
Vision
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 ABOUT MICE
www.micenorthamerica.com
 
Business Profile
 
  • In a world where people can tune out and turn off, how can you be sure your message is really being heard? Simple. You look them in the eye. Face-to-face marketing puts you one-on-one with your customers and focuses their attention directly on your message.


  • Wondering what face-to-face marketing is? We describe it as the difference between yelling to a stadium filled with fans that are concentrating on the game and sitting in a room with the most passionate fans concentrating on you.


  • It's a powerful way to build a brand identity and make sure your message is heard by the people who matter most. No one does it better than MICE.
Headquartered in the UK, MICE Group has 40 operations around the world, including Europe, the Middle East and North America.

MICE Group develops all aspects of below the line marketing for its clients, including exhibitions conferences and events, leisure environments and museums, workplace interiors and retail design, creative marketing and sales promotion. MICE provides all creative and production support for these activities within the group, offering clients project consultancy through to final implementation.
 
 
Business History
 
In 1990 the name MICE was registered as an acronym for the core market sectors at that time: Museums, Interiors, Conferences and Exhibitions.
In December 1994 MICE Group Plc was floated on the London Stock Exchange under the heading of Support Services. MICE Group has gone on to encompass an international network of companies providing leading marketing support services around the world.
The MICE mission statement - "to be the first truly global below the line marketing group offering comprehensive, integrated services to assist clients in achieving dynamic and integrated global brand consistency on a cost effective basis."
At the time of floatation the turnover of the company was 9.8 million with a bottom line of 300,000. Current broker expectations predict that the MICE Group will soon become a quarter of a billion dollar corporation.
MICE Group Plc continues to pioneer creative and integrated below the line marketing solutions, and maintains its vision to expand around the world and support the needs of clients on a local, national, and international basis.
In 2002, the Queen's Golden Jubilee year, MICE was awarded the prestigious Queen's Award for Enterprise.

  • This award in the International Trade category is an important achievement for the company in recognition of its rapid and continued expansion, generated by organic operations and growing levels of orders and enquiries for international projects.


  • The award is an honour that the Group will treasure and its international customers will value. This is truly a great achievement by MICE staff and all business associates around the world.
Vision
 
MICE vision is to expand around the world and support the needs of clients on a local, national, and international basis.
 
 
Values
 
  • To listen to its customers and provide the highest quality service on a global scale.


  • To enhance and exceed shareholder expectations and develop a global conglomerate with a leading network of international marketing support service companies.


  • To invest in quality professionals and create an innovative, dynamic and enjoyable working environment.
Culture
 
Great career opportunities at MICE are available to those looking for a new challenge in a dynamic and innovative organization.
 
 
Services
 
Exhibit production

  • Strategic planning


  • Branding and identity development


  • Design, fabrication and construction


  • Engineering


  • Graphics and signage


  • Interactive and digital content


  • Customized modular systems


  • Custom and modular rentals


  • Consultation


  • On-site services


  • Project management and logistics


  • Transportation, trafficking and storage


  • Installation and dismantling
Mobile marketing

  • Branding and identity development


  • Design, fabrication and construction


  • Engineering


  • Interactive and digital content


  • Graphics and signage


  • Consultation


  • On-site services


  • Project management and logistics


  • Transportation


  • Trafficking and storage
Meetings and events: Strategic services

  • Communications assessment and planning


  • Audience and content alignment


  • Measurement
Creative and production services

  • Creative development


  • Event production management


  • Project management


  • Speech and content development


  • Production design and logistics


  • Graphic design services


  • Interactive design and production


  • Print/collateral design and production


  • Film and video production


  • Talent and speaker acquisition


  • Audience acquisition


  • Destination management
Museums and interpretive centers

  • Creative development


  • Exhibit and display design


  • Fabrication and construction


  • Interactive and digital content


  • Graphics and signage


  • Consultation


  • On-site service


  • Project management and logistics


  • Trafficking and storage


  • Installation and dismantling
Retail

  • Branding and positioning


  • Store planning and design


  • Visual merchandising


  • Fixture design and fabrication


  • Point-of-purchase displays


  • Interactive display design and fabrication


  • Model making and 3D computer rendering


  • Program management and allocation


  • Project management and coordination


  • Fabrication and installation
Entertainment and experiential environments

  • Concept development


  • Art direction


  • Design


  • Fabrication and installation


  • Project management


  • Technical systems


  • Production


  • Show engineering
Commercial interiors

  • Branding and positioning


  • Interior design and space planning


  • Specialist furniture and fixtures


  • Furniture/fixture selection and procurement


  • Graphic design and production


  • Interactive display design and fabrication


  • Model making and 3D computer rendering


  • Interior architectural drawing, documentation and specification


  • Architectural/MPE/structural code submissions


  • Project management and coordination


  • Fabrication and installation
Integrated communications

  • Integrated communications planning


  • Learning and performance


  • Interactive and digital media


  • Print and collateral design
Website
 
 
www.micenorthamerica.com
 


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This page was last updated on April 21, 2006