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 ABOUT SOMERSET ENTERTAINMENT
Somerset Entertainment
www.somersetent.com
 
Business Profile
 
  • Somerset Entertainment™ is a leading producer and distributor of entertainment products for non-traditional channels in North America and around the world. They specialize in producing premium quality music products and have recently begun producing DVD titles.
  • The company is headquartered in Toronto with offices in Buffalo Grove, IL, Little River, South Carolina, Minneapolis, Minnesota and Essex (England), and has over 150 employees that include experienced managers formally from P&G, Interbrew, Wrigley’s, Kraft, Gillette, Loblaws and McKinsey.
  • Somerset Entertainment has over 5000 customers and has sold more than 20 million albums in 25 countries. Their client list includes Target, Wal-Mart, Kohl’s, Toys R Us, Brookstone, Bed, Bath and Beyond, Linen N Things, Meijers, Hallmark Shoppers Drug Mart, Bowring; Metro, Carrefour and Debenhams.
  • Export sales account for approximately 75% of Somerset Entertainment total sales, with the United States accounting for the largest share of company sales.
  • New channel development is an integral part of Somerset Entertainment’s growth strategy. The company plans to release approximately 200 albums this year and is constantly adding a variety of quality enhancements to its product line.
  • Somerset has won numerous awards for its music and business success including the Walt Grealis Lifetime Achievement Juno Award for the company’s founder (Dan Gibson); 13 Juno nominations; and numerous gold, platinum and multi-platinum albums;
 
 
Business History
 
2006 Somerset Entertainment launches its first fitness line with the release of 2 Richard Simmons DVD packages and 8 CDS to select retailers.
2005 Somerset Entertainment becomes Somerset Entertainment Income Fund with the completion of its initial public offering. The company also acquires Compass Productions, the leading US based producer of specialty music solidifying Somerset’s as the leader in the specialty music market niche.
2004 Somerset Entertainment celebrates its 10th anniversary and produces its first DVD The Company also launches Hallmark branded music to Hallmark Gold Crown locations and receives a Juno for Italian Love Songs
2003 Somerset Entertainment opens a new 35,000 sq. ft Distribution Center and receives Juno nominations for Lakeside Retreat, Celtic Mystique and Big Band Love Song.
2002 Somerset Entertainment launches Fisher-Price® children's music series; secures major retailers like Wal-Mart, Toys R Us, Kohl's Department Stores and Metro (France).
2001 Solitudes changes their company name to Somerset Entertainment™. While proud of their Solitudes heritage as pioneers in the Relaxation and Nature and Music categories, their new name better reflects the diversity of their offerings, which include Avalon, Mother's Love Music, Platinum Legends and, of course Solitudes.
2000 Solitudes launches Platinum Legends, a line of original artist compilations licensed from the major labels.
1998 Contrary to the dominant trend in the Canadian marketplace, Solitudes acquires its U.S. distributor and establishes a sales office in Chicago. Across the Atlantic, Solitudes opens its first European office outside of London. These moves further reinforce the company vision of itself as both producer and distributor in the world's most lucrative markets.
1997 Solitudes purchases Midsummer Music, a West Coast competitor, thus further strengthening its Canadian market leadership.
1996 Solitudes joins the Polygram (now Universal) family of distributed labels in Canada.
Solitudes launches a value-priced line of recordings called Reflections of Nature (soon evolving into simply Reflections – a line including recordings both with and without nature sounds). This collection, targeted at food, drug and mass, is sold today in thousands of locations including WalMart, Shoppers Drug Mart and Walgreens.
 
 
Vision
 
Somerset Entertainment’s mission is to be a leading producer and distributor of entertainment products to non-traditional channels worldwide. In order to succeed in this mission, Somerset Entertainment has developed a strategy that leverages the impulse nature of interactive merchandising to drive sales of concept-based recordings.
 
 
Culture
 
Somerset Entertainment values professional individuals with an entrepreneurial flair, who combine a structured approach to marketing and product development. Somerset employees enjoy working in a dynamic, fun, team-based environment.
 
 
Growth
 
Somerset Entertainment is committed to developing a strong presence in the marketplace and differentiating itself from the hundreds of artists and small independent labels that attempt to sell music through non-traditional music channels. Somerset Entertainment recently became a publicly traded company (SOM.UN) entering the Income trust market in 2005.

Sales climbed to $76-million last year, reflecting a 30-per-cent compound growth rate since 2000. Exports to the United States accounted for 73 per cent of revenue. (The figure excludes its acquisition of U.S.-based rival Compass Productions Inc. in late 2005).

The CD distributor has also begun expanding into the growing DVD market that reached $16-billion (U.S.) in sales in the United States last year, and is developing an interactive video display to market them.
 
 
Products
 
 
Avalon: Accessible renditions of a wide range of musical styles (both original and known compositions) – product suitable for an “Adult Contemporary” audience. Notable titles include Hagood Hardy’s gold-certified “Alone”. Recently, the line has been extended to include vocal titles.
 
 
Solitudes: Relaxing music specially composed and arranged to work harmoniously with nature sounds to promote relaxation. The line includes many gold, platinum and multi-platinum albums. The best-selling title, “The Classics” has sold more than 1 million units worldwide.
 
 
Reflections: Accessible renditions of a wide range of musical styles. Includes both original and known compositions and music with and without nature sounds. Aimed at the mass consumer and value-priced under $10.
 
 
Platinum Legends: Produced in co-operation with EMI, BMG and Universal, these original artist collections feature some of the best-loved favorites from the past 50 years from artists such as Marvin Gaye, Dean Martin and Louis Armstrong.
 
 
Fisher-Price® Music: Produced under license from Fisher-Price, these new recordings feature both famous and original songs designed to educate, enrich and entertain. Launched in 2002, the 29 titles are retailed through mass merchants (Shopper's Drug Mart, Toys R Us) with two specially designed interactive merchandisers.
 
Richard Simmons - SuperSweatin'
 
Richard Simmons : Delivering a serious message with Richard Simmons trademark humour, this initial collection of 3 DVDS and 8 CD’s provides energetic, fun and motivating exercise programs.
 
Hallmark Music for the Moment: Produced under license from Hallmark, this 32-title line features a wide range of musical styles (both original and known compositions), sold to over 2,400 Hallmark stores on an interactive display.
 
 
Website
 
Somerset Entertainment

 

www.somersetent.com
 


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This page was last updated on April 6, 2006